This week we interview the ultimate curly queen, Julissa Prado, founder and CEO of Rizos Curls. We have been big fans and supporters of this mamacita for the past few years and we’re exited to finally have her on the show!
During our chat, she shares how she created natural ingredient hair product concoctions for herself and ran an underground hair salon in her high school bathroom for all the underground curlies she encountered. She also talks about what it’s like to work with her family, and how all of her family member’s wants to see the other grow & succeed and will do whatever it takes to help each other get there, including working multiple jobs! Julissa honestly has the biggest heart for her family and her community, and she is such an inspiration in the Latinx community. We have so much love and admiration for her and we know you will too!
More about Julissa: Born and raised in Los Angeles, California, Julissa Prado is the Founder & CEO of Rizos Curls, a Latina-owned hair care line aimed at embracing and celebrating the beauty of curls, coils and waves everywhere!
After years of making her own curly cocktail and being the “curl whisperer” within her community, Julissa decided to launch her own hair care line Rizos Curls. The result is a line of products made with quality natural ingredients that works across a variety of curly hair textures. The brand has amassed a global following of #RizosReinas, becoming a favorite among the curly hair community, shipped to over 57 countries and now available at Target stores nationwide! As one of the leading faces of the beauty industry and entrepreneurship, Julissa is an active national speaker with past speaking roles at Harvard University, The Girlboss Rally & the U.S. Department of State for The United Nations, among others. She also proudly organizes curated events and resources centered on entrepreneurship, including the Rizos Curls Small Business Summit.
Julissa holds a Masters in Business from Wake Forest University, is an alumni of UCLA, and has held corporate leadership positions at Nestlé.
Our Conversation with Julissa
What is Rizos Curls?
Undercover curlies & straight hair tendencies
How she started her business
What it’s like to work with family
Julissa’s Quarantine Routine
What advice would you give to your 17 year old self?
Pick or Tip of the Week
Bricia’s pick is another loungewear pick, because you know she likes to be comfy at home with her two month old daughter, Augustina. She loves this cropped sweater from Aerie. It’s lightweight which is great as the seasons start to change and it’s easy to breastfeed Augustina when she wears it.
Paulina’s pick is a Mexican movie on Netflix called, “All the Freckles in the World”. It’s such a cute love story and reminded her of when you’re growing up and have your first crush. It would be so cute to watch with your pre-teens or teenagers.
Links
Follow Julissa and her brand, Rizos Curls on Instagram - @julissa_prado @rizoscurls
Shop Rizos Curls online at rizoscurls.com. Head to her site to find a store location near you, including your local Target!
Follow the Prado cousins on Instagram @pradocousins and check out their viral video from last year.
